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Keeping it Hyperlocal
By Ken Montville
I was skimming an article in FeedFront - the magazine of the Affiliate Summit - that it might be an interesting idea for affiliate marketing to "go local". I know for my offline business (real estate) that local is the way to go. I tried for years to make myself available to virtually anyone who could fog a mirror. I ended up driving 500 miles a week or more with buyers. Driving 30 miles or more to list homes. All this because I thought that the magic of the Internet was the great equalizer. I finally decided that being hyperlocal is probably the best choice. It gives me a chance to really get down into the nitty gritty of the neighborhoods, know the local hangouts, the churches and schools, the public transportation system. Best of all, it'll probably help me with gas and overall wear and tear on my car. Truth be told, I lost out on more than one listing because I wasn't the "neighborhood expert" even though there are dozens, if not hundreds of real estate sites, that show the listing, the photos, the virtual tour, everything. People just want to feel you're part of the community. Don't get me wrong. I still plan to provide my services to people who aren't within 5 miles of my home or office. Yes, I'll drive 30 miles or so, if the right opportunity presents itself from a referral or a friend. It's just not where I'm going to spend my energy or money, I'll be the hyperlocal guy.
Ken is the Realtor Extraordinaire of the MD Suburbs of DC. Personable and knowledgeable with a great sense of humor. You can find out what he knows, what he thinks and what he can find out on his blog - www.MDSuburbs.com
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Very good advice Ken. It's very easy these days with the internet to sell and to do business far from home, but there is no substitute for knowing your neighborhood like the back of your hand, where your specialized local knowledge is a real asset to your business. being in Real Estate above all I would think that this comes in very handy. Wish you success in 2010.
CONTRIBUTOR'S REPLY
Thanks!!
Good advise, Ken.
Many times over the years of being in business, I've lost business because I didn't ask for it. People will come to you, when they know that you are reliable and that you care.
Keep up the good intels.
Frederick
Spreading your territory too thin makes you just like a 100 other Real Estate salespeople. The internet is pretty amazing and get us drawn away from the getting close and personal attention that sets you apart from the rest. I was a little amazed when someone called me from India for some wood floor advice. The calls from Africa deal with termite problems I can't even imagine. I try to keep it close to home when I can.
Another great resolution. Capturing the go-to guy status for any particular area is a crown with rich rewards. I would add, don't forget the hyperlocal networking, i.e. networking with a focus on people who are in your locality.
 | | nick Jan 21, 2010 08:16 | |
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